This gigantic, celebrity-packed virtual press event was conceived for the launch of gigabit broadband by AT&T.

To kick off the huge announcement, we produced a multi-segment virtual press event featuring AT&T Executives introducing the new technology with the help of celebrity partners Mindy Kaling, Zac Efron, Mark Cuban, and LeBron James.

Despite launching during the Super Bowl, the event was the most successful virtual launch in telecom history, garnering over 4 billion media impressions, 607 million social impressions, and 1,000 media articles.