Over the past decade, I’ve shaped everything from product storytelling platforms and immersive brand experiences to climate summit showcases, Grand Prix-winning ad campaigns, and interactive learning tools for museums.

My path has taken me from Law school in New Zealand to brand strategy in Tokyo, creative agencies in New York, frontier technology in San Francisco, before expanding into governance and innovation projects in London, Kigali, and Jakarta ~ now converging in Stockholm.

Much of my work has involved translating ambitious ideas into scalable models, bridging insights, networks, and disciplines across industries and markets. Along the way, I’ve built marketing and production systems spanning 45+ country networks, helping teams stay aligned, adaptive, and creative through rapid growth.

Today, I work across culture, technology, and sustainability ~ bringing cross-sector fluency to help organisations communicate what matters, scale what works, and create impact that lasts.